Every few months, there's a new "miracle" ingredient taking the skincare world by storm. Snail mucin, bee venom, bakuchiol – the list goes on. But how many of these trends have lasting power?
The Trend Cycle
Skincare trends follow a predictable pattern: 1. A new ingredient emerges with promising (often limited) research 2. Marketing creates massive hype 3. Consumers rush to try it 4. Results are inconsistent 5. The next trend takes over
This cycle benefits brands that constantly launch new products, but it doesn't serve your skin.
The Problem with Chasing Trends
- Insufficient long-term research on safety and efficacy - No time to see if an ingredient actually works for you - Constant switching disrupts your skin's adjustment period - Significant financial cost
The HER STORE 24 Philosophy
We deliberately chose ingredients with decades of research behind them. Hyaluronic acid, vitamin C, niacinamide, retinol, and ceramides aren't exciting or new – but they work.
These ingredients have: - Hundreds of peer-reviewed studies - Decades of safe use - Proven results across skin types - Well-understood mechanisms of action
Building for the Long Term
Great skin isn't built on trends. It's built on consistency, the right ingredients, and patience. That's why we'll never chase the latest fad ingredient – we're committed to what science has proven works.